The candidates fielded by the BJP and the Congress in the by-elections are less active in using social media platforms.
Published in The Tribune
The BJP won two consecutive parliamentary elections in 2014 and 2019. The party’s success in the General Elections is attributed in part to the efforts of its IT cell in managing social media platforms. Similarly, there is evidence to support the claim that social media played a key role in forming (manipulating) British citizens’ opinion in favor of Brexit. The Arab Spring, as some political communication scholars note, would not have made its presence felt globally had the revolutionaries not used social media platforms to raise their voice. READ MORE
Published in The Tribune
Social media has emerged as a new outlet for politicians
to connect with their voters. Social media has not only potentially minimized
their reliance on mainstream media but has also acted as an empowering tool for
a candidate having no political background and finances to buy space in
mainstream media.
The BJP won two consecutive parliamentary elections in 2014 and 2019. The party’s success in the General Elections is attributed in part to the efforts of its IT cell in managing social media platforms. Similarly, there is evidence to support the claim that social media played a key role in forming (manipulating) British citizens’ opinion in favor of Brexit. The Arab Spring, as some political communication scholars note, would not have made its presence felt globally had the revolutionaries not used social media platforms to raise their voice. READ MORE
